Online Newspaper Viewership Reached Record High in ’07
Average monthly unique audience figures for newspaper websites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than 6% over 2006 numbers, according to the...
View ArticleTop 10 Online Retailers by Conversion Rate – December 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleKids Age 2-14 Consume Digital Content on a Device 3-7 Times a Month
On average, kids between the ages of 2 and 14 are consuming digital content between three and seven times a month on a single device, according to The NPD Group’s recently released report, “Kids and...
View ArticleSignificantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers
Advertisers can expect an 84% improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) – and a much more significant 9-times higher...
View ArticleBaidu Third-Largest Search Property Worldwide, Beats Google in China
Baidu.com – the leading search engine in China – was the third-ranked search property worldwide with 3.4 billion searches in December 2007, capturing 5.2% of worldwide search share and beating out...
View ArticleInfluentials Talk about Automotive Brands
Close to three in five “Influentials” (57%) know many people who are at least very knowledgeable about vehicles (compared with just 18% of “Non-influentials”), and they talk about vehicles mostly to...
View ArticleWireless, CE Shoppers Don’t Necessarily Want More Choices
Nearly 6 in 10 online shoppers of consumer electronics devices (59%) say their wireless carrier provides enough content and service choices, and among those saying so half also say there were in fact...
View ArticleWGA Strike Changing Media Viewing Habits
The vast majority of Americans know about the writers’ strike, and approximately one-third of the population has already changed media habits as a direct result, according to a national survey by...
View ArticleSix in Ten to Celebrate Valentine’s Day, Spend $123 on Average
On average, each consumer plans to spend $122.98 on Valentine’s Day (similar to last year’s $119.67) resulting in total Valentine’s Day spending to reach $17.02 billion*, according to the National...
View ArticleAffiliate Marketing Drove £3B in UK Sales in 2007
The UK market for affiliate marketing grew an estimated 45% in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in...
View Article875MM Consumers Have Shopped Online – Up 40% in Two Years
More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the past two years – according to the latest Nielsen Global...
View ArticleDirect Marketing ROI for Auto Retailers Nearly $34 for Every $1
Auto retailers spent $7.3 billion on direct marketing campaigns in 2007, driving $248.1 billion in sales – for a return on investment of $33.81, according to the Direct Marketing Association’s...
View ArticleOnline Consumer Buzz Identifies Best-in-Class Vehicle Brands
Nissan and GM brands ranked the highest in two categories (out of seven) in BrandIntel’s third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and...
View ArticleFacebook Breaks into UK Top 10 Property Rankings for First Time
Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...
View ArticleAdvertising Spending Targeting African-Americans Exceeds $2.3B a Year
Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...
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